On our approach to engagement

Everything we do is to make it easy for individuals, teams, and organisations to navigate the complexities of sustainability and guide them towards practical, impactful actions.

Engaging individuals, teams and organisations is at the core of our approach. But what does it really mean to ‘engage’ with sustainability?

Well, for us, engagement is firstly about helping people understand what sustainability means in their own context. Most large organisations have sustainability priorities, ambitions, or targets but the scale, scope and complexity of sustainability means that people might need some help to understand what these mean in practice.

Engagement starts with communication; if you can be clear about what sustainability means in your context and how it relates to your core activities, engagement will be much easier.

Secondly, engagement is about helping people understand how they can take meaningful action. Whatever their role in a team or organisation, they will have a part to play. How do you help them feel confident to do things differently, to act in more sustainable ways?

We create tools that provide something tangible to engage with. We remove the complexity by providing focus. We translate sustainability ambitions into practical actions.

Our approach means we tailor engagement to a particular context.

This means we’re not exploring sustainability as a concept, but in a specific context.

We reduce overwhelm by breaking sustainability down into recognisable themes. We use familiar language not technical terms. We’re interested in making sustainability make sense.

We’re also on a mission to make sustainability feel achievable. Every team we work with is under pressure and sustainability can easily get lost on the ‘too difficult’ pile of demands. We understand the importance of making engagement with sustainability as easy as possible.

Our approach is really targeted, we don’t try to engage with everyone.

We engage with the right people, in the right way, at the right time.

This means working with key stakeholders, in ways that are aligned with their core activities and with realistic timescales.

Find out more about the NETpositive approach.

If you’re looking for a way to support and encourage your stakeholders to deliver sustainability ambitions, we might be able to help. Get in touch today.

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